69 by Isaac Sellam: The Experimental Edge of Brutalist Menswear
Who is behind 69 by Isaac Sellam?
The French designer Isaac Sellam, renowned for his meticulous leathercraft and avant-garde ethos, is the mind behind this sub-label. "69" reflects his birth year (1969), but also evokes the dualities that define his design work: precision vs. rawness, minimalism vs. structure.
“Each seam is a decision. Each silence, a statement.” – Isaac Sellam
What defines its aesthetic? Think textile architecture and industrial subtlety. 69 by Isaac Sellam embraces brutalist fashion with conceptual intent. It draws on a visual vocabulary of monochrome palettes, anatomical seaming, and engineered asymmetry. This is menswear reimagined as sculptural presence.
Why is it relevant? In a moment when fashion is re-evaluating its purpose and pace, 69 offers something elemental. A retreat into form, material, and making. It's slow fashion with sharp edges.
The Language of Form
At the core of 69 lies a mastery of silhouette. Cuts are anatomical, yet abstract. Garments trace the body while challenging its lines. You’ll see deep-seated joggers with architectural volume. Longline shirts folded like urban origami. Outerwear that reads more like exoskeleton than coat.
Sellam’s affinity for "textile architecture" is clear in his use of structured layering, hidden darts, and modular fastening systems. A long-sleeve is never just a shirt. It's a gesture, a stance. Each piece builds a monochrome narrative that’s less about decoration, more about distilled identity.
Between Fabric and Intention
Every garment in the 69 collection is the result of what can only be called industrial intimacy. Organic cottons and modals are finished with artisanal overlock seams. Metal pins and clamps function both as closures and as visible engineering.
A reflective, object-dyed bomber that fuses performance padding with brutalist form. 69 by Isaac Sellam distills outerwear into sculpted utility.
Rather than embellish, Sellam refines. Fabrics are pre-washed. Textures lightly distressed. This isn’t imperfection — it’s intentional entropy. A kind of elegance that happens when form follows process.
MONO-KROM Contextualization
Why does 69 belong in the MONO-KROM Gallery curation? Because it articulates what we believe matters in design: process transparency, aesthetic reduction, and wearable ideology. Sellam’s work lives at the intersection of fashion, architecture, and conceptual art.
Explore more through our focused curation.
Why is brutalist fashion gaining momentum?
Because it reduces fashion to what matters – structure, statement, substance.
A Reflection of the Present
69 by Isaac Sellam doesn’t chase seasons. It studies them. In a climate of visual noise, its garments offer quiet revolt. Whether seen on a Berlin street or a gallery wall, they communicate something vital: form as resistance.
The Stripe Heavy Cotton Cargo Joggers by 69 reflect engineered comfort — asymmetric cargo layering, ribbed texture, and a drop-crotch silhouette built for motion and mood.
.69 by Isaac Sellam does not make clothes – it sculpts identity. That’s why it belongs at MONO-KROM Gallery.
